Another Brand is a simple collaboration between designer and manufacturer working directly as partners to create a business.
The brand concept has started with furniture. The success of this model is based upon the designer and manufacturer understanding each other’s strengths and capabilities, including manufacturing techniques, infrastructure and logistics.
The Another Brand structure provides manufacturers with a unique opportunity to be a part of the creation of this lifestyle brand. Products are rooted in the DNA of Another Brand and will encompass diverse categories. We have begun with a furniture range designed for Living, Dining, Home Office, Hall and Bedroom. Using the manufacturer's capabilities the range is easily modified in size and colour to suit your needs.
Creatively Directed by Theo Williams in London.
Designer and creative director Theo Williams’s journey has seen him progress from designing products for Alessi, Lexon and Prada to a position as Head of Design for John Lewis Home via five years as Creative Director of Habitat. It’s a path that’s seen him transcend the boundaries between design disciplines, variously tackling product and furniture alongside print, packaging, retail and brand development. Theo is currently bringing his extensive experience to bear on projects that are inspiring a broad spectrum of international brands and labels.
Furniture by Another Brand is produced by Qualita, a high-end furniture manufacturer based in London and Lithuania.
The infrastructure has been built over two decades to service large and small customers alike. Qualita has distribution centers in the UK, Lithuania and Sweden. Orders can be delivered to stock or as and when sold. Larger orders can be shipped anywhere in the world via containers or trucks. In house customer service team is available 7 days a week from offices in the UK and Lithuania. Qualita has a portfolio of customers from small independent retailers to large international brands such as John Lewis, Habitat and Laura Ashley.
A note from the Manufacturer: All designs can be adjusted and modified to your needs. Perhaps a different finish, colour and size. Visit our Bespoke section for more information.