Studiomama for Another Brand - Launching a new collaboration

 
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Studiomama for Another Brand - Launching a new collaboration

Danish designer Nina Tolstrup founded Studiomama in 2000 with husband and design collaborator Jack Mama. True to Nina’s Scandinavian roots, simplicity and integrity are the trademarks of her work; a pared-down, contemporary but characterful aesthetic combined with a democratic belief in good design for all. A passionate belief in designing for the real world go a long way to explaining the timeless and unpretentious qualities of the studio’s work. But whilst Studiomama’s work can be simple, honest and minimal it is always playful and humorous - an attitude that appealed immediately to the Another Brand team when the collaboration was conceived last year.

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Launched at the Clippings showroom during the London Design Festival, their first collection for Another Brand is a truly unique and versatile set of products imbued with the distinctive Studiomama spirit. They are a perfect complement to Another Brand’s current work and design ethos - simple, great, useful products, made well, and affordable.

 photo credit: Simon Kennedy

photo credit: Simon Kennedy

Speaking from their East London studio, Nina explains, "Our work often stems from our own observations of unmet needs in the market. We keep note of these and will work on them from time to time. These were shared with Another Brand and in our conversation, we found common ground for areas for us to further explore."

"We hope that these products will we used in many different contexts. Our trestle for example is very versatile and can be used to support at table tops that have different material/colour finishes on both sides. Also, a single trestle can function as a side table or a coffee table simply by turning in different ways. We often strive to achieve a degree of multifunctionality where possible in our work. Our hope is that our work will not date and have a degree of longevity so they can be passed onto future generations."

 

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